Tuesday, March 4, 2014

Individual Project: "Phablets"

 
            Phablet, as defined by Pencho Marinov, is "any tablet device that has a screen greater than 5 inches but not more than 7 inches and carries cell phone capabilities." Simply put, phablet is a hybrid of a smartphone and a tablet. The word itself is a crossbreed, taking its ph- in phone and -ablet in tablet.
            In Michael Rundle's article entitled "Phablets: What Are They, And Who Should We Blame For Inventing The Word?", he tries to uncover where the word phablet originated. He does a little digging which eventually lead him to Dan Warren of the GSMA, who reportedly said in relation to the Dell Streak phone-tablet device: "Some say phone, some say tablet. To me it's a phablet." Warren also confirms in his tweet: "Seeing 'phablet' used a lot For the record, to my knowledge, I was first to say Phablet. I made it up. I'd not heard it before I said it." The article also talks about how BBC used the word phablet as their headline that screams "LG Phablet Unveiled" referring to the newly-announced LG Optimus G Pro, a five-inch, 1080p handset. This received many violent reactions from viewers that BBC decided to change the headline but the damage has been done, the word phablet was now "here to stay." uSamp, online market research provider, organized an online survey about awareness of the word phablet. In their results, 87% of the people answered that they have never even heard of the word phablet. 33% of the respondents were likely to buy a phablet after learning what it is and 33% said that price was main motivation to switch from smartphone to phablet. (Sterling, 2012) The phablet shipment forecast for 2017 made by ABI Research shows that phablet will become the "next big thing in Asia." The chart about the phablet manufacturers share also shows how Samsung has been the leader in phablet sales for the past 2 years. The creation of the Galaxy Note Series (and their enormous success) inspired the other manufacturers to create their own phablets. (Marinov, 2013)
            In the article " Why A Phablet Sometimes Makes More Sense Than A Smaller Smartphone" written by Yash Garg, he stresses the different advantages and disadvantages of owning a phablet. The advantages include: screen size, accuracy, readability, gaming experience, sound, and multimedia performance. The disadvantages include: limited one hand usage, bulky, looks awkward, longer charging duration, slower typing, and price.
Works Cited
ABI Research, 2014. Forecast for smartphone/ tablet hybrid or "phablet" shipments worldwide in             2013 and 2017, by region (in million units). Web.         http://www.statista.com/statistics/253483/phablet-shipment-forecast-worldwide-by-            region/. March 1, 2014.
Danova, Tony, 2013. CHART: Consumers Love Samsung's Huge Screens, And That's Changing The Smartphone Market. Web. http://www.businessinsider.com/samsung-large-screen-          size-handsets-rule-2013-8. March 1, 2014.
Garg, Yash, 2013. Why A Phablet Sometimes Makes More Sense Than A Smaller Smartphone.    Web. http://gadgetstouse.com/gadget-tech/phablet-vs-smaller-smartphone/8961. March 1,           2014.
Heggestuen, John, 2013. CHART OF THE DAY: Phablet Shipments Are Exploding Across        Asia, As Tablet Sales Stagnate. Web. http://www.businessinsider.com/chart-phablet-           shipments-are-exploding-in-asia-2013-9. March 1, 2014.
Marinov, Pencho, 2014. What Are Phablets? Web. http://pmarinov.hubpages.com/hub/What-is-    a-Phablet. March 1, 2014.
Rundle, Michael, 2013. Phablets: What Are They, And Who Should We Blame For Inventing      The Word? Web. http://www.huffingtonpost.co.uk/2013/01/22/phablets-what-are-they-         and-who-do-you-blame_n_2526313.html. March 1, 2014.
Segan, Sasha, 2012. Enter the Phablet: A History of Phone-Tablet Hybrids. Web.             http://www.pcmag.com/slideshow/story/294004/enter-the-phablet-a-history-of-phone-       tablet-hybrids/1. March 1, 2014.
Sterling, Greg, 2012.  The "Phablets" Are Coming- Please Make It Stop. Web.       http://marketingland.com/the-phablets-are-coming-make-them-stop-23452. March 1,         2014
Zafar, Qurat, 2013. 7 Things we hate about Phablets. Web. http://theappjuice.com/7-things-hate-  phablets/. March 1, 2014.
 
Balignasa, Catherine S.
2013-19732
Section: THX

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